Having a website can make it easier for people to learn more about your brand or make a purchase. Therefore, it is important that your site contains quality content and is easy to use. Otherwise, potential customers may leave your page in search of others that can furnish what they are looking for. What can you do to provide a quality experience for site visitors? Here are some basic concepts.
Make it Easy to Read
You want to make it as easy as possible for individuals to find the information they need in the fastest possible time. A good rule of thumb is to make use of headings and bullet lists to break up blog posts or homepage content. This makes it easier for people to scan a page until they locate what they’re looking for. Using short paragraphs and judiciously making use of white space can also make your site easier to read.
Make it Easy to Navigate
About 95% of customer first impressions are design-driven, so creating an overly complex layout is probably unwise. Ideally, your website will have nothing more than a sales page, a contact page and a link to your company’s blog. You may also wish to include links to social media properties if your company has any. By taking a consistent minimalist approach to creating your site, you’ll ensure that visitors can ask questions or find products without a lot of hassle.
Provide a Variety of Content
While your readers may enjoy reading your blog, they might also enjoy watching videos, taking quizzes or consuming other types of content. Therefore, it is a good idea to offer as much variety as possible to those who find your company website or landing page. Adding games or quizzes to a website can be ideal because people love to share their results with their friends and family members.
Others may be inclined to interact with the content because it can give them something to do over a lunch break or during a bus ride. Ultimately, it can enhance visitor engagement and result in increased exposure for your brand. Even better, you can accomplish this without using a lot of your marketing budget.
Include Social Share Buttons
Putting social share buttons on your website will remind folks that they should post your content on their Facebook, Twitter or other social pages. There are a variety of plug-ins that you can use to customize share buttons so that they fit in with the overall layout of your site.
There are also some plug-ins that allow you to put content behind a social paywall to encourage people to share what they have read or watched. In such a scenario, visitors to your site only get to read a full blog post or watch an entire video if they agree to like or share it on social media.
Optimize it for Mobile Devices
It is critical that a person can access your site easily from a computer or a smartphone. Doing so shows that you care about your customers and will do whatever it takes to meet their needs. Furthermore, optimizing for mobile sites can help with your site’s Google rankings. Sites that aren’t optimized for mobile devices are generally buried in the middle pages or not listed at all for their target keywords.
A quality website can help to drive sales while reducing customer acquisition costs. This means that you can keep a larger portion of each sale while increasing the number of sales overall. Ultimately, taking the time to create an online presence can yield a significant return on your investment.
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